Uks na uks: A documentary on the ukay-ukay phenomenon as seen by three ukay-ukay enthusiasts

• Main Authors: Angeles, Angeline Marie B., Gonzales, Alexandra Jane C., Hechanova, Patricia Elexis C.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Used clothing industry > Philippines; Secondhand trade > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8599
• Institution: De La Salle University

Since the mid-1980s, the ukay-ukay industry in the Philippines has grown into a nationwide phenomenon extending its geographical coverage to Metro Manila and other parts of Visayas and Mindanao. Now, more and more Filipinos are joining in the ukay-ukay trade--serving not only the financially-constrained CDE markets but also the variety-seeking AB customers. Focusing on the stories of three different ukay-ukay buyers in the Philippines, this paper argues that the ukay-ukay phenomenon's audience is not limited to those who are having a hard time coping with finances. The project explores other possible motivations of ukay-ukay consumers in buying goods. By comparing and contrasting the different personalities and motivations of the subjects: the fashionista, the shopaholic and the practical one, the documentary shows the diversity of those engaged in the ukay-ukay phenomenon.