The game performance of Philippine Basketball Association (PBA) teams under publicly-listed companies and its effect to the stock return of the sponsoring company for the period 2010 to 2015

The paper has investigated the effect of Philippine Basketball Association (PBA) game performance on the sponsoring companies' stock return. The study was composed of six teams from the PBA that are publicly-listed in the Philippine Stock Exchange (PSE). The sample period of the study was from...

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Bibliographic Details
Main Authors: Francisco, Lorenzo, San Juan, Ivan, Vidal, Ronaldo
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/9010
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Institution: De La Salle University
Language: English

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