Buying behavior of target family households of ready-to-drink milk

• Main Author: Divinagracia, Ma Rochelle G.
• Format: text
• Language: English
• Published: Animo Repository 2002
• Subjects: Consumer behavior; Market surveys; Consumers' preferences; Brand choice; Sales and Merchandising
• Online Access: https://animorepository.dlsu.edu.ph/etd_doctoral/924
• Institution: De La Salle University

This study probes into the differences in and influence of buying behavior that mothers-wives manifest in their capacity as members of a household on milk purchases. A survey, which involved 75 middle-class family households who reside in subdivisions that are close to the biggest supermarket chain...