Buying behavior of target family households of ready-to-drink milk
This study probes into the differences in and influence of buying behavior that mothers-wives manifest in their capacity as members of a household on milk purchases. A survey, which involved 75 middle-class family households who reside in subdivisions that are close to the biggest supermarket chain...
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Main Author: | Divinagracia, Ma Rochelle G. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2002
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_doctoral/924 |
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Institution: | De La Salle University |
Language: | English |
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