A marketing plan for Royal Gourmet pasta sauce: A proposed new product for the pasta division of California Manufacturing Company
Executive Summary. The marketing plan is a program whose aim is to to launch a new line of specialty pasta sauces under the Royal brand. This move is aimed at the establishment of a niche in the pasta sauce market and also to strengthen Royal's brand equity. The program aims to achieve increase...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1997
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_honors/137 |
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| Institution: | De La Salle University |
| Language: | English |