Integrating emotional quality and apparent usability in the assessment of product desirability

• المؤلفون الرئيسيون: Gosiaco, Katherine Grace T., Pangilinan, Denise Mae L., Santos, Ma. Crea Eurice D.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2008
• الموضوعات: Consumer behavior; Consumers > Attitudes; Motivation research (Marketing); Marketing > Psychological aspects; Consumers' preferences; Customer relations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_honors/280

The study of affect and apparent usability experienced by consumers through product-user interaction is an emerging field in the design and development of products. Affect is found to be a significant factor that influences an individual's cognition and behavior. As such, consumers' decisi...