Integrating emotional quality & perception quality in service assessment: A case study on Philippine Food Services
The study of affect, cognition, and conation involved in consumer service experiences is promoted investigating the role of customer perception and emotion in food service consumption. Affect and perception are found to be significant factors that influence an individuals behavioural intention as mo...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4091 |
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| Institution: | De La Salle University |
| Language: | English |