An integrated marketing communications campaign proposal for STI

• Main Author: La Rosa, Karen Precious B.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Private universities and colleges > Marketing; Communication in marketing; STI College > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4403; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11241/viewcontent/References.pdf
• Institution: De La Salle University

Education is a right for every Filipino. No matter how trying times may be, no matter how successful one can be, education will always be something that every child and every parent will need and want. As an industry, the education sector is big encompassing privately owned and public schools. As it is, all schools are geared towards providing the same end goal to its consumer a bright future. How they are able to achieve this, remains to be the crucial battlefield for these institutions. The cost is taken into consideration, the reputation of the school, the curriculum, accessibility, and a whole slew of other factors that may vary in importance per person, family, community. STI is a well-respected institution that has been in the education industry for over the two decades to today. It has produces successful graduates, showcased triumph in diversity, has had its share of ups and downs, but the bottom line is it is still standing strong today. With the groundbreaking establishment of its headquarters new home in Global City, STI remains steadfast to its commitment to shape the landscape of the education industry into an ICT-enabled sector that will embody what it is about. But the big question is, how can STI stand out from the other equally notable academic institutions? One thing is certain at this point, a fully integrated marketing communications campaign in place, strategically founded, efficiently evaluated, and an environment open to continuous positive innovation is a requirement.