A marketing communications campaign on Metropolitan Bank and Trust Companys Metrobank Direct

• Main Author: Cu, Gregory T.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Bank marketing; Advertising > Banks and banking; Communication in marketing; Internet banking; Metrobank (Philippines); Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4418; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11256/viewcontent/MMC_Campaign_Gregory_Cu_3.pdf
• Institution: De La Salle University

With the current downturn of our economy, one industry that is affected is the banking industry. Banks in the Philippines are in a tight competition to attract clients. Most of the universal banks are merging or buying smaller savings bank to increase their assets and value of the bank. In the Phili...