A marketing communications campaign on Metropolitan Bank and Trust Companys Metrobank Direct
With the current downturn of our economy, one industry that is affected is the banking industry. Banks in the Philippines are in a tight competition to attract clients. Most of the universal banks are merging or buying smaller savings bank to increase their assets and value of the bank. In the Phili...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2010
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4418 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11256/viewcontent/MMC_Campaign_Gregory_Cu_3.pdf |
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| Institution: | De La Salle University |
| Language: | English |