Sprint Marketing

• Main Author: Reyes, Lyden Matthew P.
• Format: text
• Language: English
• Published: Animo Repository 2004
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4533
• Institution: De La Salle University

Sprint Marketing has been exclusively distributing the products of Unilever Foods Philippines (UFP) products in the provinces of Bataan and Zambales for almost ten years. It was established in 1995 by its owner with two assistants and is now currently employing almost 40 employees. Sprint Marketing was able to grow by being able to adapt to the core values of the Unilever Group of Companies and by instilling in each employee the mission and the vision that UFP ascribes to. For almost ten years now, the products of UFP have, in a way, sold themselves. However, Sprint Marketing foresees the current market for UFP products in Bataan and Zambales to be near saturation. The market and the products have reached maturity stage. Sales increase only when new products are introduced. Even sales of core products stay at current levels. Sprint Marketing also encounters competition from products competing with UFP. In addition, sales and other retail outlets are being established in area. More competition can also be expected now that the SM Group of companies has expressed interest in building a mall in Olongapo City and preferably near the Subic Bay Freeport Zone if not inside the base. Aside from the threat of competition from outside, Sprint Marketing also has to deal with problems from its supplier. UFP itself is experiencing problems with its operations. Sprint Marketing needs to develop strategies to increase sales and improve its overall business performance. One of the strategies being considered is the use of the Supply Chain Management framework to achieve the desired increase in sales and profits. Following this framework, Sprint Marketing may need to diversify. Sprint Marketing may be able to achieve its targets with their core competencies, more than just relying on the business from one principal.