Proposed strategic plan for Cafe Elysee

• Main Author: Chua, Jeanne F.
• Format: text
• Language: English
• Published: Animo Repository 2001
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4561
• Institution: De La Salle University

The proposed strategic plan of the company is derived in a systematic and logical sequence. My proposed strategies can never be formulated without my analysis of the external and internal environment which is what modules II and II are all about. Most businesses do not include the external environment in formulating a strategy. This paper presents a logical sequence in arriving and formulating a strategy. Module II discusses the relevant changes that are taking place in the environment which have a material effect on the industry which Cafe Elysee, Inc. belongs. I used Porter's model of the five forces driving the industry's competition to analyze the industry's structure. This framework has helped me to identify opportunities which the company should exploit and threats which the company should protect itself from. Module III discusses the internal environment of the Company. I have analyzed the financial position of the company through relevant ratios. I also used value chain as my framework to determine the company's strengths and weaknesses. Determining the strengths and weaknesses is important because strengths will be used to exploit opportunities identified in module II and weaknesses will be used to protect itself from threats. My proposed strategies in module IV are the result of my extensive analysis of Modules II and III combined. This is the most important module because this module includes the actions that the company should take, to compete in a fragmented industry and to achieve a competitive advantage.