I hate you but I liked you The pattern of engagement between an electric utility and its facebook fans: The case of the Manila Electric Company (Meralco)

With consumers increasingly converging via the social media, Marketers have also made it an innovative tool for achieving some of their marketing objectives. Most companies are convinced by the immense capacity of social media to engage the customers. Electric utilities across the globe have also re...

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Bibliographic Details
Main Author: Dorico, Kathleen Kristy D.
Format: text
Language:English
Published: Animo Repository 2014
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4690
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Institution: De La Salle University
Language: English