I hate you but I liked you The pattern of engagement between an electric utility and its facebook fans: The case of the Manila Electric Company (Meralco)

• Main Author: Dorico, Kathleen Kristy D.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4690
• Institution: De La Salle University

With consumers increasingly converging via the social media, Marketers have also made it an innovative tool for achieving some of their marketing objectives. Most companies are convinced by the immense capacity of social media to engage the customers. Electric utilities across the globe have also re...