An integrated marketing communications campaign for Chicken Pork Adobo

YouTube is by far the most widespread platform for online video consumption. With 400 hours of videos uploaded every minute being watched by a billion users every day, it has ranked third as the most visited Internet site in the world (Alexa.com). Because of YouTubes success, entities called Multi-C...

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Bibliographic Details
Main Author: Clemente, Raissa Nhelyn L.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4855
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Institution: De La Salle University
Language: English
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