An Integrated marketing campaign for J.Cuppacakes

• 主要作者: Gigante, Danica C.
• 格式: text
• 語言: English
• 出版: Animo Repository 2014
• 主題: Cupcakes—Internet marketing; Internet marketing; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_masteral/4902

J.Cuppacakes has been in the cupcake industry for more than three (3) years now. It started by joining in weekend markets in Eastwood Mall and night to morning markets in Mercato until it finally put up its first store/kiosk in SM Megamall. Shortly after, it was followed by a branch in Eastwood, and...