An Integrated marketing campaign for J.Cuppacakes

• Main Author: Gigante, Danica C.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Cupcakes—Internet marketing; Internet marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4902
• Institution: De La Salle University

J.Cuppacakes has been in the cupcake industry for more than three (3) years now. It started by joining in weekend markets in Eastwood Mall and night to morning markets in Mercato until it finally put up its first store/kiosk in SM Megamall. Shortly after, it was followed by a branch in Eastwood, and...