An integrated marketing campaign for Zalora Marketplace
ZALORA Marketplace is a Rocket Internet-backed company that runs an online platform selling a range of fashion items such as apparel, footwear and accessories across eight markets in Southeast Asia: Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, Taiwan and Hong Kong. Currently, ZALO...
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Main Author: | |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2015
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Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4905 |
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Institution: | De La Salle University |
Language: | English |
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