An integrated marketing campaign for Zalora Marketplace

ZALORA Marketplace is a Rocket Internet-backed company that runs an online platform selling a range of fashion items such as apparel, footwear and accessories across eight markets in Southeast Asia: Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, Taiwan and Hong Kong. Currently, ZALO...

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Bibliographic Details
Main Author: Dalida, Nicole G.
Format: text
Language:English
Published: Animo Repository 2015
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4905
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Institution: De La Salle University
Language: English

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