An integrated marketing communications campaign for GNC Live Well

The sports nutrition industry has been growing every year due to the increase of consumers health conscious. Sports nutrition products is used for Gym goers, both professionals and non-professionals. General Nutrition Center, GNC (Philippines), the subject of this paper, has the largest network with...

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Bibliographic Details
Main Author: Mo, Mo
Format: text
Language:English
Published: Animo Repository 2013
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4908
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Institution: De La Salle University
Language: English
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