An integrated marketing communications campaign for Frootees Flavored Shortcakes

• Main Author: Tabanda, Jonash Belgrade C.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4911
• Institution: De La Salle University

Filipinos have been fond of adapting to the latest cultural trends. Today, being healthy and fit is the new in. Aside from attaining a physique that is socially-attractive, some have drastically shifted their attention, diet and budget just to lower their cholesterol levels, increase their stamina,...