An integrated marketing campaign for Sea Wind Boracay Resort
This paper is an Integrated Marketing Communications (IMC) campaign designed for Sea Wind Boracay Resort. It is a six-month plan that includes promotional strategies to create awareness for its 20th anniversary celebration on February 2016 and strengthen Sea Winds brand image as a highly established...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4925 |
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| Institution: | De La Salle University |
| Language: | English |