An integrated marketing campaign for Sea Wind Boracay Resort

This paper is an Integrated Marketing Communications (IMC) campaign designed for Sea Wind Boracay Resort. It is a six-month plan that includes promotional strategies to create awareness for its 20th anniversary celebration on February 2016 and strengthen Sea Winds brand image as a highly established...

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Bibliographic Details
Main Author: Yeh, Katherine Johannalyn A.
Format: text
Language:English
Published: Animo Repository 2015
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4925
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Institution: De La Salle University
Language: English
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