An integrated marketing campaign for Sea Wind Boracay Resort
This paper is an Integrated Marketing Communications (IMC) campaign designed for Sea Wind Boracay Resort. It is a six-month plan that includes promotional strategies to create awareness for its 20th anniversary celebration on February 2016 and strengthen Sea Winds brand image as a highly established...
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Main Author: | Yeh, Katherine Johannalyn A. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2015
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Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4925 |
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Institution: | De La Salle University |
Language: | English |
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