An integrated marketing communications campaign for The Mercato Centrale Group
In 2010, Mercato Centrale opened to the public a night food market at the heart of Bonifacio Global City in Taguig called Midnight Mercato. It occupied a parking lot at the corner of 30th and 9th streets and had tents that housed food concessionaires that served freshly cooked food to the public. It...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4934 |
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| Institution: | De La Salle University |
| Language: | English |