An integrated marketing communications campaign for La Traviesa Hotel Resort
La Traviesa Hotel Resort was established in 2009 by the Lebria family - the owners of the Lebria Transport and Allied Services Corporation (LTASC). Considered as a newcomer in the travel and tourism industry, La Traviesa Hotel Resort created a website, facebook account and arranged partnerships with...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4935 |
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| Institution: | De La Salle University |
| Language: | English |