An integrated marketing communications campaign for La Traviesa Hotel Resort

La Traviesa Hotel Resort was established in 2009 by the Lebria family - the owners of the Lebria Transport and Allied Services Corporation (LTASC). Considered as a newcomer in the travel and tourism industry, La Traviesa Hotel Resort created a website, facebook account and arranged partnerships with...

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Bibliographic Details
Main Author: Camba, Jhona Sandoval
Format: text
Language:English
Published: Animo Repository 2013
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4935
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Institution: De La Salle University
Language: English
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