An integrated marketing communications campaign for Nyogi Coconut water
Background: The Philippine health and wellness industry accelerated in 2013 due to vibrant local economy as it reported above 7% GDP growth in the first three quarters. Together with China, this development makes the country among the fastest- growing economies in Asia. This concrete economic perfor...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4939 |
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| Institution: | De La Salle University |
| Language: | English |