An Integrated marketing communications campaign Smart Infinity

Smart Infinity is a brand of premium postpaid telecommunications services under Smart Communications. Even though Smart, as a whole, continues to dominate the over-all telecommunications industry, Smart Infinity remains to be in the shadow of its primary competitor, Globe Premium plans. One major fa...

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Bibliographic Details
Main Author: Florida, Givielle C.
Format: text
Language:English
Published: Animo Repository 2009
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4992
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Institution: De La Salle University
Language: English