An integrated marketing communications campaign for Holcim Philippines
This campaign is created to drive brand awareness of Holcim in the country. Its main objective is to translate its global standards to a value that target customers here in the Philippines can relate to. The campaign uses several media outlets ranging from below the line to above the line advertisin...
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| Language: | English |
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Animo Repository
2011
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5060 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11898/viewcontent/Holcim_IMC_Campaign_by_Margaret_Mary_B._Liggayu2.pdf |
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oai:animorepository.dlsu.edu.ph:etd_masteral-118982022-11-10T07:53:12Z An integrated marketing communications campaign for Holcim Philippines Liggayu, Margaret Mary B. This campaign is created to drive brand awareness of Holcim in the country. Its main objective is to translate its global standards to a value that target customers here in the Philippines can relate to. The campaign uses several media outlets ranging from below the line to above the line advertising. The entire campaign is created under the basis of customer value creation and how a product such as cement can relate to them in a more personal way. 2011-01-01T08:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etd_masteral/5060 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11898/viewcontent/Holcim_IMC_Campaign_by_Margaret_Mary_B._Liggayu2.pdf Master's Theses English Animo Repository Holcim Philippines--Marketing Communication in marketing Advertising Marketing |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| language |
English |
| topic |
Holcim Philippines--Marketing Communication in marketing Advertising Marketing |
| spellingShingle |
Holcim Philippines--Marketing Communication in marketing Advertising Marketing Liggayu, Margaret Mary B. An integrated marketing communications campaign for Holcim Philippines |
| description |
This campaign is created to drive brand awareness of Holcim in the country. Its main objective is to translate its global standards to a value that target customers here in the Philippines can relate to. The campaign uses several media outlets ranging from below the line to above the line advertising. The entire campaign is created under the basis of customer value creation and how a product such as cement can relate to them in a more personal way. |
| format |
text |
| author |
Liggayu, Margaret Mary B. |
| author_facet |
Liggayu, Margaret Mary B. |
| author_sort |
Liggayu, Margaret Mary B. |
| title |
An integrated marketing communications campaign for Holcim Philippines |
| title_short |
An integrated marketing communications campaign for Holcim Philippines |
| title_full |
An integrated marketing communications campaign for Holcim Philippines |
| title_fullStr |
An integrated marketing communications campaign for Holcim Philippines |
| title_full_unstemmed |
An integrated marketing communications campaign for Holcim Philippines |
| title_sort |
integrated marketing communications campaign for holcim philippines |
| publisher |
Animo Repository |
| publishDate |
2011 |
| url |
https://animorepository.dlsu.edu.ph/etd_masteral/5060 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11898/viewcontent/Holcim_IMC_Campaign_by_Margaret_Mary_B._Liggayu2.pdf |
| _version_ |
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