An integrated marketing communications campaign for Holcim Philippines
This campaign is created to drive brand awareness of Holcim in the country. Its main objective is to translate its global standards to a value that target customers here in the Philippines can relate to. The campaign uses several media outlets ranging from below the line to above the line advertisin...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5060 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11898/viewcontent/Holcim_IMC_Campaign_by_Margaret_Mary_B._Liggayu2.pdf |
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| Institution: | De La Salle University |
| Language: | English |