Recapturing the market leadership in the SUV-Lo category: Reimagining the integrated marketing communication strategy of the Toyota Fortuner
The research and campaign is created for Toyota to help one of their products the Fortuner to regain market leadership in the SUV-Lo segment. The research for the campaign focuses on the growing automotive industry in the country. Toyota is the market leader and the challengers are far behind. Howev...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5114 |
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| Institution: | De La Salle University |
| Language: | English |