An integrated marketing communications campaign for Project Noah

• Main Author: Rio, Rommel Marvin C.
• Format: text
• Language: English
• Published: Animo Repository 2015
• Subjects: Emergency management—Public relations; Hazard mitigation—Public relations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5124; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11962/viewcontent/Rommel_Rio___IMC_Campaign_for_Project_NOAH2.pdf
• Institution: De La Salle University

Extreme weather events brought by natural disasters like those of tropical cyclones Sendong, Pablo, and Yolanda in the early 2010s have increased the concern for safety and security among Filipinos. In fact, the prevalence of unusual weather and climate phenomena has increased public concern globall...