An integrated marketing communications campaign for PAGCOR's responsible gaming program

This Integrated Marketing Communications (IMC) campaign was specifically developed for the Responsible Gaming Program of the Philippine Amusement and Gaming Corporation (PAGCOR). It does not seek to replace the current initiatives being undertaken by the corporation in terms of this program but rath...

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Bibliographic Details
Main Author: Conde, Mary Anne R.
Format: text
Language:English
Published: Animo Repository 2016
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5233
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Institution: De La Salle University
Language: English