An integrated marketing communications campaign for PAGCOR's responsible gaming program
This Integrated Marketing Communications (IMC) campaign was specifically developed for the Responsible Gaming Program of the Philippine Amusement and Gaming Corporation (PAGCOR). It does not seek to replace the current initiatives being undertaken by the corporation in terms of this program but rath...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5233 |
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| Institution: | De La Salle University |
| Language: | English |