An integrated marketing communications campaign for Inquirer.net

• Main Author: Ordiales, Aletheia D.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Marketing > Management; Inquirernet; Digital electronics; Digital communications
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5236
• Institution: De La Salle University

Publishing has been operating in a digital environment for years since the emergence of the Internet in the Philippines. From over 8 Million Internet users out of the total 91,641,881 population in the Philippines last 2009, the number of internet users significantly grew to over 47 million of the t...