An integrated marketing communications campaign for Viva Modeling Agency

• Main Author: Gemora, Vivien Cabañes
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Advertising campaigns > Philippines; Modeling agencies > Philippines; Viva Modeling Agency (Philippines)
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5291
• Institution: De La Salle University

The whole campaign is about launching Viva Modeling Agency (VMA) towards gaining customers, bringing life to the needs of the client for advertisements. Giving an emphasis that Viva models are talented and professional. The company can cater to different appearances and skills being required to a brand. With this it will focus on capitalizing both models' expertise as well as the harmonious relationship with the clients. The operation will use different creative strategies that will promote VMA. It will use various medias such as digital, events, word-of-mouth marketing, and personal selling. A proposed one night Viva Modeling Agency launch event and one year awareness campaign is being introduced and to be used. Budget allocation for this plan would have a bulk on event expenses. The campaign aims to amplify the company's image as well. Not only form VMA but also for Viva as an entertainment company that supplies tall ended individuals. This is a campaign bringing out the life of every brand.