An integrated marketing communications campaign for Meralco Bayad Center

Meralcos Bayad Center is the pioneer in outsourced payment Processing in the Philippines. The brand has over 20 years of providing a consolidated payment option for consumers, giving the market a trusted one-stop reliable payment service catering to 132 biller partners, 200 kinds of bills in 5,000 p...

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Bibliographic Details
Main Author: Chua, Marie Joyce A.
Format: text
Language:English
Published: Animo Repository 2017
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5357
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Institution: De La Salle University
Language: English