Improving user acceptance of MarketAxess for effective investment recommendation and efficient execution of fixed income securities in ABC Private Bank
The issue addressed in the action research project was the low user acceptance rate of MarketAxess, an electronic fixed income trading platform. The objectives of the project were to (i) assist relationship managers and fixed income traders adapt to the new platform for trading purposes and source o...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2018
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5488 |
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| Institution: | De La Salle University |
| Language: | English |