Optimizing sales force automation system through effective technical support in Pacific Healthcare

• Main Author: Rosapapan, Jennifer R.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Sales promotion > Philippines; Medical care > Philippines; Pacific Healthcare (Philippines); Inc
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5572
• Institution: De La Salle University

Sales Force Automation (SFA) is an information technology tool to automate sales tasks and processes to improve the productivity, efficiency, and effectiveness of sales personnel. This action research focused on the value of equipping the medical sales representatives of Pacific Healthcare (Philippi...