An action research on improving customer relationship

OPI is one of the Philippines largest below-the-line marketing agencies. It is a member of UMI-Asia group; Asia's largest integrated retail and marketing solutions provider. The objective is to enhance the skills of our marketing team. Due to the tug-of-war nature of the selling process, confli...

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Bibliographic Details
Main Author: Naz, Nick Anthony N.
Format: text
Language:English
Published: Animo Repository 2017
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5638
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Institution: De La Salle University
Language: English