An action research on improving customer relationship

• Main Author: Naz, Nick Anthony N.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Customer relations; Customer relations > Management; Conflict management
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5638
• Institution: De La Salle University

OPI is one of the Philippines largest below-the-line marketing agencies. It is a member of UMI-Asia group; Asia's largest integrated retail and marketing solutions provider. The objective is to enhance the skills of our marketing team. Due to the tug-of-war nature of the selling process, confli...