The influence of celebrity endorsers on the hog feeds industry: A study on backyard hog raisers consumer buying behavior
Today, celebrity endorsements have become one of the most lucrative industries in the world. Marketers tap celebrities to endorse their brand/s to satisfy their overall brand strategy, hoping to eventually influence their target consumers to buy their brand/s. This research study will focus on celeb...
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格式: | text |
語言: | English |
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Animo Repository
2017
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在線閱讀: | https://animorepository.dlsu.edu.ph/etd_masteral/5723 |
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