Using the design thinking process in analyzing the social media selling practices of life insurance agents in Metro Manila

• Main Author: Odigie, Inen Elizele D.
• Format: text
• Language: English
• Published: Animo Repository 2019
• Subjects: Insurance—Internet marketing; Internet marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6262; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13304/viewcontent/Odigie_InenElizele_11590408_1Edited.pdf
• Institution: De La Salle University

This study focused on the subject matter of social media selling practices particularly on Facebook. The segment of interest of this study are life insurance agents particularly insurance financial advisors selling traditional and/ or investment-linked products only in various categories such as, but not limited to, health, retirement, education and savings to name a few. This study is anchored on the following assumptions: (1) Social media will continue to be a key means of engagement among individuals such as family and friends as well as between individuals and business entities of various sizes; (2) Social media selling will continue to exists and grow as a subject matter in digital marketing; and, (3) Finance and insurance activities will continue to be the 4th largest industry in terms of number of business entities as well as employment produced in the MSME sector of the Philippines