Using the design thinking process in analyzing the social media selling practices of life insurance agents in Metro Manila

• Main Author: Odigie, Inen Elizele D.
• Format: text
• Language: English
• Published: Animo Repository 2019
• Subjects: Insurance—Internet marketing; Internet marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6262; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13304/viewcontent/Odigie_InenElizele_11590408_1Edited.pdf
• Institution: De La Salle University

This study focused on the subject matter of social media selling practices particularly on Facebook. The segment of interest of this study are life insurance agents particularly insurance financial advisors selling traditional and/ or investment-linked products only in various categories such as, bu...