Thinking global acting local on social media

• المؤلف الرئيسي: Leoncio, Ireene C.
• التنسيق: text
• منشور في: Animo Repository 2012
• الموضوعات: Energy industries—Public relations; Internet marketing; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/faculty_research/6837
• المؤسسة: De La Salle University

Today's communication landscape is continuously undergoing radical changes that defy geographical borders, cultural differences and standard time zones. Digital tools empowered a new breed of global audience. Social media is shaping the way "glocalization" in communications must be do...