Thinking global acting local on social media

• Main Author: Leoncio, Ireene C.
• Format: text
• Published: Animo Repository 2012
• Subjects: Energy industries—Public relations; Internet marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/6837
• Institution: De La Salle University

Today's communication landscape is continuously undergoing radical changes that defy geographical borders, cultural differences and standard time zones. Digital tools empowered a new breed of global audience. Social media is shaping the way "glocalization" in communications must be do...