An integrated marketing communication campaign for Wei Wei Cold Store
Wei Wei Cold Store also known as “Wei Wei” is a brand of retail stores in the Philippines selling particularly niche products such as hot pot balls, buns and other hotpot-related food products. Since 1996, Wei Wei has been serving customers who are familiar with hotpot, the Filipino-Chinese communit...
محفوظ في:
المؤلف الرئيسي: | |
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التنسيق: | text |
اللغة: | English |
منشور في: |
Animo Repository
2020
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الموضوعات: | |
الوصول للمادة أونلاين: | https://animorepository.dlsu.edu.ph/etd_masteral/6258 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13308/viewcontent/TAMURA_MARIKO_11794046_1Edited.pdf |
الوسوم: |
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