An integrated marketing communications campaign for GrabRewards Philippines
Aside from having a good product and good customer service, brands have also considered creating their own loyalty programs. Since acquiring more customers is significantly more expensive than retaining them, the “gift of giving back” is seen as an effective way for their consumers to stay loyal, sp...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6256 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13310/viewcontent/Resurreccion_ChrisEvert_11793821_1_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |