Zest-O fresh pick: Integrated marketing campaign

• المؤلف الرئيسي: Parca, Angelique Ria A.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2020
• الموضوعات: Fruit juices—Internet marketing; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/6254; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13312/viewcontent/PARCA_ANGELIQUERIA_11791039_1Edited.pdf
• المؤسسة: De La Salle University

Zest-O Corporation first started in 1981, and has been a leading food and beverage Filipino company competing with multinational companies for over 30 years. They have mastered the “doypack” packaging specifically for their RTD juice drinks. In 2017, Zest-O had the fair share of getting hit by the T...